Hace mas de 20 anos, Kaplan y Norton lideraron un proyecto de investigacion que buscaba nuevas formas de medir y monitorizar los resultados de la aplicacion de la estrategia de la empresa desde una perspectiva multidimensional, puesto que hasta entonces existia una excesiva atencion hacia los indicadores financieros. Habra quien te argumente que “nuevos problemas requieren nuevas soluciones” pues bien, como yo tambien considero que esto es asi, voy a explicarte por que y como un modelo antiguo como el Cuadro de Mando Integral (CMI) puede ser adaptado al nuevo entorno digital. Pero entre todas las opciones, la mas interesante si piensas en negocio seguramente es el Cuadro de Mando Integral o CMI. The business model canvas lets you look at all nine building blocks of your business on one page. Lean start-ups practice something called agile development, which originated in the software industry. One of the critical differences is that while existing companies execute a business model, start-ups look for one.

Why start-ups must shun the idea of having a business plan, because, “they are not smaller versions of large companies, they do not unfold in accordance with master plans. Although the methodology is just a few years old, its concepts-such as “minimum viable product” and “pivoting”-have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them.

It favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Lean Start-up is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition.

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